Milestones / History

1975

• Mr. Tony Tan and his family opens a Magnolia Ice cream parlor at Cubao. This will later become the 1st Jollibee Outlet.

1978

• Jollibee posts 1st year sales of P2 million
• Jollibee is incorporated as a 100% Filipino-owned company, with seven Jollibee fast food restaurants within Metro Manila as its initial network.
• The Yumburger becomes its first flagship product.

1979

• Spaghetti Special is introduced.
• Jollibee’s first franchised-store opens at Ronquillo, Sta. Cruz, Manila.

1980

• Jollibee launches its 1st TV commercial.
• Jollibee’s Chickenjoy and French Fries are launched.
• The well-loved Jollibee mascot is conceived to support brand awareness and identity efforts. Other mascots are later introduced.
• Jollibee’s Chickenjoy becomes one of its best-selling menu items.

1981

• Jollibee Foods Corporation enters the list of Top 1000 Corporations in the Philippines.
• Jollibee ended the year with 10 stores

1982

• Jollibee pioneers the use of in-store promotions, novelty premium items and Kiddie Birthday packages for kids.
• Palabok Fiesta is introduced.

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SOURCE:JOLLIBEE